Founded in 1985, Directions In Research (DIR) has earned a well-deserved reputation for providing quality data and surpassing client expectations, by utilizing experienced, capable, and dedicated staff, with the latest data collection methods and technology.

Directions In Research is an owner-operated business involved exclusively with data collection and tabulation.  DIR is headquartered in San Diego, CA, with call center facilities in Grand Rapids, MI and Corpus Christi, TX.

DIR offers exceptional field services with its 320+ CATI predictive dialing stations, operating on Quancept data collection software, and qualitative recruiting to impeccable standards.

Professional Affiliations

  • American Marketing Association
  • Marketing Research Association


  • Subscription to the AAPOR Code of Professional Ethics and Practices
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