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DIR has extensive experience in interviewing in a multitude of Hispanic markets throughout the United States.

DIR has wide-range experience in New Product Research studies, Brand/Image Development studies, Communication Strategy studies, and Customer Satisfaction studies, in these markets.

DIR has extensive experience with the Financial, Recreation & Sports, Food & Beverage, and Communication industries.

DIR employs project management staff who are fully Spanish bilingual, to ensure cultural understanding and communication with clients.

DIR hires individuals for interviewer positions, who meet our expectations displaying strengths in professionalism and ethics. Currently, we have approximately 110 bilingual interviewers on staff.

Hispanic Research Expertise & Capabilities

DIR has extensive research experience in the Hispanic market in the following industry sectors.

  • Consumer Package Goods
  • Entertainment
  • Financial Food & Beverage
  • Healthcare
  • Media / Advertising
  • Political
  • Retail
  • Sports & Recreation
  • Telecommunications
  • Tourism / Travel
  • Utilities
Types of Research
  • Brand / Image Development
  • Communication Strategy
  • New Product Research
  • Customer Satisfaction
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