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Public Opinion


  • DIR has extensive experience in interviewing high-level executives in Fortune 500 organizations. Examples of the executive level positions that we interview are CEO, CFO, CIO, CTO, COO, and CMO, along with executive VP levels. Our interviewers are adept in working with the gatekeeper and securing the cooperation of these high-level executives.

  • DIR has wide-range experience in Corporate Image studies, Product Research studies, Brand/Image Development studies, and Employee Opinion studies.

  • Our expertise in the medical industry includes different methodologies as well as a multitude of specialties, such as Primary Care Physicians, Cardiologists, Endocrinologists, Oncologists, Hospital Pharmacists.

  • DIR hires individuals for our interviewer positions, who meet the specifications of a potential executive interviewer, who have strengths in professionalism and ethics. Currently, approximately 70 interviewers are at the executive interviewer level.

  • To become an executive interviewer, an interviewer must have successfully conducted interviews at DIR for a minimum of 6 consecutive months as a regular interviewer, be above standard production level across all types of studies, have excellent attendance, and be classified as “above average quality”. Over 25% of our executive interviewers have been working for DIR for 3 years or more.  

  • DIR also extensively recruits high-level executives and medical personnel from different specialties, for In Depth Interviews (IDIs). 

Buiness to Business Expertise

DIR has extensive C-level executive research experience in many industrial sectors.

  • Advertising
  • Insurance
  • Healthcare
  • Legal
  • Religious
  • Restaurants
  • Retail
  • Travel/Hospitality
  • Accounting & Tax
  • Banking
  • Brokerage
  • Credit Card
  • Credit Unions
  • Investments
  • Automotive
  • Biotechnology
  • Medical Technology
  • Manufacturing
  • Telecommunications
  • Transportation
  • Utilities/Energy
  • Legislative Analysts
  • Congressional & Senate Staff
  • Public Affairs
  • National, State & Local Agencies
  • National, State, & Local Candidates
Types of Research    
  • Brand / Image Development
  • New Product Research
  • Communication Strategy
  • Employee Opinion Studies
  • Corporate Image Studies
  • Customer Satisfaction
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