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DIR conducts consumer research throughout the U.S. and has extensive experience with the Hispanic markets. DIR offers both English and Spanish interviewing.

DIR has wide-range experience in Attitudes & Awareness, Brand/Image Development, Benchmark & Tracking, and Customer Service studies, in the following industries:

  • Automotive
  • Consumer Package Goods
  • Entertainment
  • Financial Services
  • Food & Beverage
  • Healthcare
  • Insurance
  • Media / Advertising
  • Pharmaceuticals
  • Political
  • Retail
  • Telecommunications
  • Tourism / Travel
  • Utilities

In addition, DIR has extensive experience with political and government studies in the following areas:

Political Background
Government /Non-Profit
  • National Issues
  • State & Local Issues
  • Education
  • Congressional & Senate Races
  • National, State, & Local Candidates
  • DOD
  • Human Services
  • Senior Groups
  • Social Security Administration
  • Tax Groups
  • USPS
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